li444's Privacy Policy
Your information is our responsibility

1 Introduction & Scope

li444 is a Bangladesh-based online betting and casino platform that provides users with cricket betting, slot games, live casino, and other gaming services. Ensuring the protection of your personal information throughout your relationship with our platform is one of our top priorities.

This privacy policy applies to the following situations:

• When browsing or using the li444 website (li444.lat)
• When registering an account or logging in
• When completing any game, bet, or financial transaction
• When contacting our customer service
• When participating in our promotional activities

In this policy, "we", "our", or "li444" refers to the authority operating the platform. "You" or "user" refers to any member registered on our platform.

2 Data Collection

li444 collects various types of information from you. Below is a detailed description of the information collected:

Personally Identifiable Information

This includes information you voluntarily provide at the time of account registration:

• Full name
• Date of birth (for age verification — to confirm 21+)
• Mobile number
• Email address (where applicable)
• Payment account details (bKash, Nagad, or Rocket number)

Transaction & Gaming Data

Information related to your use of the platform, such as:

• Deposit and withdrawal history and amounts
• Game play history, bet amounts, and results
• Bonus and promotion usage records
• Account balance and transaction timestamps

Technical Information

Information collected automatically while you use our site:

• IP address and device type
• Browser and operating system information
• Login time and session duration
• Data collected through cookies and tracking technologies

3 Purpose of Data Use

li444 uses the collected information for the following purposes:

Service Operation & Improvement

• Creating, verifying, and managing your account
• Processing deposits, withdrawals, and other financial transactions
• Ensuring uninterrupted delivery of gaming and betting services
• Identifying and resolving technical issues on the platform
• Improving service quality and user experience

Safety & Security

• Detecting and preventing fraud, money laundering, and other illegal activities
• Monitoring unusual activity to ensure account security
• Verifying age and restricting access for those under 21
• Implementing responsible gaming policies

Communication & Support

• Responding to customer service requests and complaints
• Sending important account-related notifications
• Informing you about new games, bonuses, or services (subject to your consent)

4 Sharing Data with Third Parties

li444 does not sell your personal information to third parties for commercial purposes under any circumstances. However, limited data sharing may occur in the following situations:

Service Provider Partners

Our payment processing partners — such as bKash, Nagad, and Rocket — will receive the minimum information necessary to complete transactions. These partners have their own privacy policies and follow the same standards for data protection.

Game Software Providers

Our game providers — including Pragmatic Play, Spribe, PG Soft, and JILI — may receive technical information (such as session IDs) to keep game services running smoothly. They do not receive your personal details.

Legal Obligations

We may be legally required to disclose information in accordance with a court order or a lawful request from a law enforcement authority. In such cases, we provide only the minimum information necessary.

5 Cookies & Tracking Technologies

The li444 website uses cookies and similar technologies. A cookie is a small text file stored in your browser that helps remember your session and preferences.

Types of Cookies & Their Purpose

• Essential cookies: Required for the core functionality of the site — maintaining login sessions, security verification, and so on. These cannot be disabled.
• Functional cookies: Remember your language preferences and account settings.
• Analytical cookies: Help us understand which parts of the site are used most, so we can improve our services.

Cookie Controls

You can disable or delete cookies from your browser settings. Please note that disabling essential cookies may prevent many features of the site from working properly and may affect your ability to access your account.

6 Data Storage & Security

li444 follows industry-standard technologies and processes to protect your personal information.

Technical Security Measures

• SSL encryption: All communication between your browser and our servers is secured through SSL/TLS encryption.
• Data encryption: Stored sensitive information is kept in encrypted form.
• Access controls: Only authorized personnel can access specific information required for their designated tasks.
• Regular security reviews: The security of our systems is regularly assessed and updated.
• Firewall and intrusion detection systems: Active layers of protection are maintained to prevent unauthorized access.

Data Retention Period

li444 stores your information according to the following policy:

• Data for active accounts is retained for as long as the account remains active.
• Transaction records are retained for a set period to meet legal and regulatory requirements.
• Even after an account is closed, some information may be retained for a defined period for fraud prevention and legal obligations.

7 Your Rights

As a user of the li444 platform, you have the following rights over your own information:

Right to Access

You may ask us at any time what information we hold about you. We will provide this information within a reasonable time.

Right to Correction

If there is any error in the information we hold about you, you can contact us to have it corrected. Some account information you can update yourself from your profile settings.

Right to Deletion

In certain circumstances, you may request that your personal information be deleted. Please note, however, that some information may not be possible to delete due to legal obligations or legitimate business interests.

Right to Object to Processing

You may opt out of marketing communications and object to the use of your information for certain purposes.

To exercise these rights, please contact our support team. We will respond to your request as quickly as possible.

8 Protection of Minors

li444 strictly prohibits anyone under the age of 21 from using the platform. We enforce this policy through the following measures:

• Date of birth verification is mandatory at the time of registration
• Age confirmation steps are included in the account verification process
• The right to request additional identity verification is reserved in cases of suspicion
• No information relating to minors is intentionally collected

If we become aware that a person under the age of 18 or 21 has created an account, we will immediately close that account and delete the associated information.

A request to parents and guardians: if you believe your child has created an account on our platform, please contact our support team immediately.

9 Policy Changes

li444 reserves the right to update this privacy policy as needed. When changes are made to the policy:

• The updated date on this page will be changed.
• You will be notified at your registered mobile number or email in case of significant changes.
• If you continue to use the platform after a policy change, you will be considered to have accepted the new policy.

Therefore, it is recommended that you review this page regularly. If you disagree with any change, please contact us or stop using the platform.

10 Contact

If you have any questions, concerns, or requests regarding this privacy policy, please contact us. The li444 support team is available 24 hours a day, 7 days a week, ready to assist in both Bengali and English.

We will process your privacy-related requests as quickly as possible and will try to respond appropriately to every query.